The Marketing Manager’s Survival Kit

The Marketing Manager’s Survival Kit6 martech platforms you should already be using.Ever decided to go on an investigative journey through the landscape of marketing technology?Contents

Recent stats on marketing spending habits indicate an increased commitment of budget to the latest marketing technologies. Here are 6 platforms that Pixel Lab highly recommend.
Ever decided to go on an investigative journey through the landscape of marketing technology?If you haven’t, it’s a dizzying one – even for the most experienced marketing managers and CMOs.Scott Brinker’s 'Martech 5000 Supergraphic' in 2017 presented marketeers with the grievous reality of the martech industry’s saturation in a snapshot – only for it to be muddied further as an additional 2,000 vendors joined the mix within two short years.And when sudden sea changes such as a new Google algorithm or even the damning words of a Kardashian can completely redefine the state of play, it can be hard to know which is the right horse to back.In our opinion, there are 6 platforms and solutions that have serious long-term staying potential in the field of marketing technology.