Ever decided to go on an investigative journey through the landscape of marketing technology?
If you haven’t, it’s a dizzying one – even for the most experienced marketing managers and CMOs.
Scott Brinker’s 'Martech 5000 Supergraphic' in 2017 presented marketeers with the grievous reality of the martech industry’s saturation in a snapshot – only for it to be muddied further as an additional 2,000 vendors joined the mix within two short years.
And when sudden sea changes such as a new Google algorithm or even the damning words of a Kardashian can completely redefine the state of play, it can be hard to know which is the right horse to back.
In our opinion, there are 6 platforms and solutions that have serious long-term staying potential in the field of marketing technology.