Since the Adwords days that turned a wave of disenfranchised nine-to-fivers into preachers of the 4-hour work week, many SEO tools have come and gone.
Many of the old school influencers and authorities in this area are still worthy of honourable mention (Moz, SEMRush, Ubersuggest), but in terms of useability, extensive functionality and amount of bang delivered per buck spent, we think Nightwatch is leading the way as an all-in-one SEO solution.
Nightwatch aggregates data from a wealth of major sources such as Google Analytics, Search Console, Keyword Planner and more and makes it visible in one single, easy-to-interpret window.
Unlike any other SEO tool, it allows you to see specifically how different segments of your keywords are performing, and how they stack up to those of your competitors.
It also has highly intuitive graph systems which allow you to track the impact of your own SEO efforts, while powerful filtering features allow you to unpick the behavioural patterns behind your audience data.
