First step
If you agree that the key to successful inbound marketing is being timely, relevant and genuinely helpful, then you need to take the time to reach an in-depth understanding of the people you’re talking to in the first place.
Do you really know your customers? Most of us are quick to convince ourselves that they do, but attention to detail is the fine line between success and failure.
Client personas give you a platform to acquire the details your competition could be missing.
The first step in creating an inbound strategy is to build ideal client personas (semi-fictional representations of the people you’re looking for) for each service you’re trying to market, and for each new company profile you want to attract. If your agency focuses on a sector vertical then this process can be repeated and refined for specific scenarios.
These personas are formed by defining the characteristics, needs and traits that make up your ideal clients. Creating personas helps you identify the types of client that best fit your business.
Honing your personas based on market research and real data about your existing contacts, enhances their accuracy, saving you valuable time chasing lost leads and creating content that appeals to everyone and targets nobody.
