IT'S JUST BUSINESS, NOTHING PERSONAL

It’s just business, nothing personalFrom our perspective though, things still aren’t as bleak as the overhanging question of this document may have suggested.A number of less panicked and therefore less publicised sources still present the practices of personalisation to be in good stead.

EmailMonks have cited personalised trigger emails based on customer behaviours to be 3x more effective than generic ‘batch and blast’ attempts

Boston Consulting Group has found that brands offering personalised products, services and experiences achieve up to 3x as much growth as those that don’t

McKinsey, another global management consulting group, claimed personalisation can improve efficiency by 10-20% while delivering a 10-30% uplift in both revenue and retention.

What’s more, big names such as Starbucks, Cadbury’s and EasyJet have all experienced meteoric gains in their engagement metrics following personalisation-driven campaigns in recent years. And for all the naysayers, yes, these were still meteoric gains relative to their size and budget.

Big names such as Starbucks, Cadbury’s and EasyJet have all experienced meteoric gains
in their engagement metrics following personalisation-driven campaigns in recent years