And that’s the way the cookie crumbles Fast-forward to mid-January this year, and we have the (not altogether surprising) news that Google Chrome will be phasing out the use of third-party cookies by 2022, in the interests of protecting the data and privacy of its users, and generally helping to establish a more pleasant web experience for all.
In a very short space of time, the combination of these developments quickly led to many prominent voices at the fore of the marketing industry crying that personalisation will soon perish.
Even those that didn’t believe it would die a couple of months ago are probably a bit less confident following the widespread trend of email marketing faux pas, with everyone from non-subscribers to complete strangers receiving unwarranted COVID-19 statements ‘from the CEO’.
