Marketing should always link closely with sales, enabling your team to perform more effectively.
By analysing the results of your inbound marketing activities you will have a clearer picture of how clients, leads or potential customers arrived at your site, what they did when they got there, what content they went on to interact with and what actions they took.
Integrating this data into your customer relationship management (CRM) system will allow you to attribute any outcomes, such as winning new business, new leads or requests for proposals to their original marketing source.
Using HubSpot’s CRM for example would provide you with customised reporting to measure the success of each campaign against your wider business objectives.
This is particularly useful for setting marketing budgets that drive growth.
