By offering personal, valuable and engaging content delivered across channels your target personas are actively using, you can attract relevant, qualified and genuinely interested leads.
In short, killer content brings leads to you; people who are actively looking for your services, so all your leads are warm from the outset. For this to be effective your content must resonate with your audience and pull in active and passive visitors, browsing the web for inspiration.
Providing value-added content in exchange for more lead details, means you can extract information that could help your sales process. It will also help you to build a reputation as industry specialists to appeal to new clients.
Test what engages your key audiences and do more of what works.
• Meet the team – live video feed • Company blog • Behind the scenes video series • Day-in-the-life features • Guides and tip sheets • Influencer interviews • Podcasts • FAQ • Slideshare • Quiz • Infographic
