Blogging – the average company that blogs generates 55% more website visitors, 97% more inbound links, 434% more indexed pages [source: HubSpot]. Social Media – share valuable content, engage with your prospects, and put a human face to your agency. Keyword Optimisation – analytically pick keywords, optimise your pages, create content and build links around the terms your ideal clients and candidates are searching for. Site Pages – Search engines and users like frequently updated websites, so you need to transform your site into a beacon of helpful, fresh, and optimised pages.
Calls-to-Action (CTAs) – generate leads with buttons or links that encourage visitors to take action, like ‘Book a Consultation’ or ‘Attend a Webinar’. Landing Pages – after clicking on a CTA, visitors should be sent to a landing page where the offer is fulfilled and the prospect submits information that your sales team can use to begin a conversation with them. Forms – for visitors to become leads, they must fill out a form and submit their contact information. Optimise your form to make the conversion process as easy as possible. Contacts Database – Keep track of the leads you’re converting in a centralised marketing database so you can make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, or social media.
Lead Scoring – using a numerical representation of the sales-readiness of a lead means you know which of your contacts are ready to speak to your sales team. Email – nurture your contacts with a series of emails focused on useful, relevant content until they’re ready to move to the next stage. Marketing Automation – if a visitor downloaded a guide from you in the past for example, you might want to send that lead a series of related emails. Closed-Loop Reporting – know which marketing efforts are bringing in the best leads and whether your sales team is focused on the most qualified leads by integrating with your Customer Relationship Management (CRM) system.
Smart Calls-to-Action – create personalised, tailored experiences based on prospects’ needs across all marketing channels, from email to landing pages. Social Media – keep your existing clients happy, informed and engaged so they go on to be advocates of your agency, feeding the top of your sales funnel. Email and Marketing Automation – create an ongoing connection to delight all contacts, so there are regular touchpoints, but not at the expense of your own time management.
