Pixel Lab is a HubSpot Certified Partner Agency; we can help you with all aspects of your inbound marketing from strategy through to delivery and sales enablement to help your business grow.
It all starts with strategy What does your online presence look like and what’s the competitive landscape? We examine your current business objectives, your precise goals and how your marketing activity connects them. Our team takes time to understand your niche and how you attract and engage with the clients you want.
Persona mapping The next step is to map out your personas – your ideal clients. How are you perceived by them and does this align with your key messages?
Hyper-targeted content Once we determine together what you’re trying to achieve, we can create hyper-targeted content for your personas. As part of this process, we’ll undertake a content audit to see if there are any existing pieces that we can reshape and repurpose to capitalise on quick wins.
We’ll create compelling content to engage with your target market and nurture them through to the point of conversion on your website.
Conversion-ready website Is your website working hard enough to attract visitors and convert them into leads? We can help you to optimise your web pages for search and develop your call-to actions. If you need to redesign, restructure or refresh your website we can help.
Multi-channel distribution A distribution plan, plotting content across different marketing channels will be drawn up for maximum reach and impact.
Time-saving automation Campaigns will be set up with smart automated emails and innovative marketing workflows to take website visitors through to the next stage in the client journey. To do this we utilise HubSpot’s platform to build progressive profiles of the people interacting with your site and automate many parts of an otherwise manual process.
Integrated CRM We can build persona-driven journeys in your CRM that use content to identify potential clients and drive them through to conversion. Once you have their attention, you can segment their paths and nurture their engagement towards your sales team.
Sales enablement The really clever part comes once you are alerted to an active lead on your website; you will be armed with real-time information to have timely, qualified calls with your target audience, effectively starting new relationships or strengthening existing ones.